Advocacy Cross-Training - addendum: trust

Posted by Anton Hughes on Thursday, August 07, 2014 with No comments
In my cross-training talk, I discussed the emotional/social/rational reactions which take place in the brain, noting how the emotional and social reactions come first.

This morning I saw an article on The Conversation website, which fits squarely within that model. It talks about how trust is determined within milliseconds by looking at someone's face.

Of course there isn't much you can do about that reaction, but being aware of a problem is the first step towards solving it, and you can change people's perception over time by being trustworthy.
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